An Introverted PR Practitioner’s Guide to Social Media

If you’ve been reading this blog from the beginning, you know that I’m a very strong introvert, and I used to feel like I was at a disadvantage in the world of social media. I imagined that the perfect PR practitioner would have hundreds of Twitter followers and constantly create viral content.

Read the rest of this entry


The Socl Network

Have you heard about Socl?what-is-socl-1

Yeah. Me neither.

Read the rest of this entry

Using a website as your personal PR firm

“Social media becomes your personal PR firm when you get engaged.” I wrote those words in a recent post just a few weeks ago, but I didn’t realize just how much Hunter and I would reflect on that statement while creating an entire website to promote the details of our wedding. Read the rest of this entry

Turning an internship into a job offer

“What are you doing after graduation?”

It doesn’t matter if you’re talking to your professor, your uncle or a complete stranger on the bus, the moment you tell somebody you’re a senior in college, they will ask you this question.

Thankfully, I now have an answer.

Read the rest of this entry

Social media engagement and engagements

For those of you who haven’t already heard, I recently got engaged. I say that a little tongue-in-cheek because, chances are, if you’re reading this blog, you know me.  And if you know me and follow me on any kind of social media, it would be nearly impossible for you NOT to know that I’m engaged.

How do I know?

Because I’m pretty sure Facebook exploded when my fiancé and I posted the news. Read the rest of this entry

Blogging about Blogging

I’ve mentioned before that it took me a while to get on board with becoming a blogger, mostly because I just never know exactly where to start. So I always figured I’d leave blogging to those who were constantly brimming with original, creative content.

But in a meeting a few weeks ago at the PR firm where I work, our marketing committee was discussing the need for more staff members to write for the company blog, and I found myself volunteering.

Read the rest of this entry

The last social media election? Doubt it.

A few days ago, Paul Sloan, executive editor at CNET, wrote an article proclaiming 2012 as history’s last “social media election.” He argues that because social media will no longer be a novelty in elections to come, traditional media outlets won’t make as big of a deal about the opinions of Twitter followers or Facebook users.

We can only hope that’s true. I think we’ve all had enough of major cable news outlets quoting @JoeMusicMaster, @dogboner and others as sources (see the video below), so the faster networks lose interest in social media trends, the better.

But is it fair to say this will be the last social media election? Not exactly.

Read the rest of this entry

How to Create an Effective HARO Pitch

Help A Reporter Out has the potential to be a public relations practitioner’s best friend. The social media site, which offers a free e-mail newsletter in addition to its paid plans, puts you directly in contact with reporters who are looking for expert sources. If you find the right reporter, your client or business could become an overnight sensation.

There’s just one catch: Somewhere between 200,000 and 250,000 other sources are receiving that same free e-mail newsletter. So how do you make your pitch stand out? Read the rest of this entry

Instagram and Frankenstorm

I’ll be the first to admit that I’ve been slow to get on board with Instagram – maybe I’ve seen one too many vintage photos of what my friends are cooking for dinner to take it seriously.

But then Jay Baer, a social media expert (and one I actually had the chance to meet, so I know he knows what he’s talking about), tweeted this:


You can’t ignore that.

Read the rest of this entry

How can social media help your bottom line?


Brainstorming solutions to a problem is one of my favorite things to do at work. The office has a phenomenal culture, and the atmosphere is so relaxed that even a quiet intern like me feels comfortable bringing up ideas.

Still, I was a little stumped earlier this week when a social media problem came up. “The client wants to see how our social media campaign directly correlates with sales,” my co-worker said.

Read the rest of this entry