Using a website as your personal PR firm

“Social media becomes your personal PR firm when you get engaged.” I wrote those words in a recent post just a few weeks ago, but I didn’t realize just how much Hunter and I would reflect on that statement while creating an entire website to promote the details of our wedding.

That’s right; there are now free tools dedicated to helping you broadcast everything anyone could ever want to know about your special day.

The amount of work we put into our site is on par with what I would do for any public relations campaign site, including the one you’re on right now – my professional online portfolio.

And maybe it’s just my overly excited, less rational side doing the talking here, but I have yet to see any major downside to this.

I do think brides who are constantly sharing their own wedding websites on other social media platforms may be asking for trouble – after all, if one of your Facebook followers has been commenting on everything from the reception venue to the color of the bridesmaids’ dresses and then you don’t invite him or her, somebody’s feelings could get hurt. To avoid this problem, we’ve decided not to send out the link to our site publicly.

Still, that one small risk is nothing compared to the benefits of a site like this:

1. Questions get answered much more quickly. Rather than fielding the same questions over and over again (directions, time of the ceremony, gift registries, etc.), your wedding website can answer those questions for you. On the template we’re using, there’s a “Contact Us” form that allows people to email you additional questions, even if they don’t have your address.

2. Guests get a more personal look at the bride and groom. As I mentioned before, Hunter and I are both writers, and we had so much fun telling our own story on the site. People who don’t know us as a couple have loved reading how we met. And since I haven’t met everyone he’s inviting (and vice versa), we’re hoping a short paragraph introducing both of us will help eliminate some of that initial awkwardness when the big day arrives.

3. Content can be shared easily for out-of-town guests. My mom’s side of the family hails from Kansas, and most of them haven’t been to Nashville in years. So we created pages with our favorite activities and restaurants, and hopefully that will encourage more people to make our wedding part of a weekend trip to Music City.

As a bonus point…it’s free (at least if you use a site like The Knot or Wedding Wire). And when every other component of your wedding is more expensive than you’d like it to be, you know how amazing it feels to finally accomplish something without paying for it.

So what’s your take on wedding websites? How do you feel about promoting them on social media?



About Tara Knott

Tara is a staff associate at McNeely Pigott & Fox Public Relations. She recently graduated summa cum laude from Belmont University, where she studied journalism and public relations.

Posted on December 3, 2012, in Social Media and tagged , , , . Bookmark the permalink. Leave a comment.

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